Македонско спиновање Бориса
Journal
Култура, интердисциплинарни научни часопис за теорију и социологију културе и културну политику
Date Issued
2013
Author(s)
DOI
0.5937/kultura1339233D
Abstract
The issue of PR impact on the editorial policy of the media is the same
as the question “What is older: the egg or the chicken?”, especially
in the subject region and in terms of transformation from “snatch
privatisations”, through transition and “buddy capitalism” towards
embracing neoliberal economic spirit and (quasi)democracy. All of this
is reviewed from the aspect of what has been happening in the Republic
of Macedonia lately. On the one hand, we have the violent attempt of
Macedonian Government to force through their media spokespersons
passing of the Media Act as eligible, Euro-desirable and highly
imperative, while on the other hand the Macedonian Association of
Journalists use their last diffused efforts to try to promote and implement
the idea of self-regulation of the media. In such circumstances, when PR
not only obviously, but also forcefully influence the editorial policies
of the media, the victim is not only the public itself but also, on the
short run, the PR practitioners themselves. This raises the question of
whether the PR business has its own professional ethics and should PR
practitioners uphold it, or serve as a spinning tool like in the example
of “spinning Boris”?
as the question “What is older: the egg or the chicken?”, especially
in the subject region and in terms of transformation from “snatch
privatisations”, through transition and “buddy capitalism” towards
embracing neoliberal economic spirit and (quasi)democracy. All of this
is reviewed from the aspect of what has been happening in the Republic
of Macedonia lately. On the one hand, we have the violent attempt of
Macedonian Government to force through their media spokespersons
passing of the Media Act as eligible, Euro-desirable and highly
imperative, while on the other hand the Macedonian Association of
Journalists use their last diffused efforts to try to promote and implement
the idea of self-regulation of the media. In such circumstances, when PR
not only obviously, but also forcefully influence the editorial policies
of the media, the victim is not only the public itself but also, on the
short run, the PR practitioners themselves. This raises the question of
whether the PR business has its own professional ethics and should PR
practitioners uphold it, or serve as a spinning tool like in the example
of “spinning Boris”?
Subjects
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