A novel platform for sharing and renting clothing to reduce environmental pollution
Date Issued
2020-05-08
Author(s)
Todorovska, Ana
Krajchevska, Evgenija
Abstract
In today’s rapidly developing, technology driven
world, the environment is being polluted in numerous ways,
significantly more than in the past. Considering the fact that
the fashion industry is the second largest polluter worldwide, it
is evident that changes are needed in the way clothing is viewed
and used.
In this paper, we present a possible solution to this problem,
which is built using the constantly advancing concept of shared
economy. The platform we present is intended to create an online
space that is used to share clothes that are not considered useful
by their owners. Furthermore, the rental of expensive clothing
for special occasions is provided.
Adhering to the importance of the business aspect of any novelty
being introduced, a market research was also conducted in our
country. This paper includes these results, together with the
conclusions drawn and the possible improvements suggested.
world, the environment is being polluted in numerous ways,
significantly more than in the past. Considering the fact that
the fashion industry is the second largest polluter worldwide, it
is evident that changes are needed in the way clothing is viewed
and used.
In this paper, we present a possible solution to this problem,
which is built using the constantly advancing concept of shared
economy. The platform we present is intended to create an online
space that is used to share clothes that are not considered useful
by their owners. Furthermore, the rental of expensive clothing
for special occasions is provided.
Adhering to the importance of the business aspect of any novelty
being introduced, a market research was also conducted in our
country. This paper includes these results, together with the
conclusions drawn and the possible improvements suggested.
Subjects
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