E-COMMERCE DEVELOPMENT DURING THE COVID-19 PANDEMIC: THE MACEDONIAN CASE
Date Issued
2022
Author(s)
Aneta Stojanovska-Stefanova
Marija Magdincheva-Shopova
Hristina Runcheva Tasev
Milena Apostolovska Stepanoska
Abstract
Abstract: In general, coronavirus has changed the way individuals, companies and
countries in general have functioned so far. The pandemic left consequences in almost all
segments of social life, and the reduced turnover of companies was a motive for
digitalization of services. Many companies and institutions that in the past weren’t
providing services electronically began to use alternative ways to offer their products and
services online. The paper will present the authors' research on online shopping made
during the 2020 pandemic, and will provide an overview of the challenges facing ecommerce
development and will offer adequate conclusions that may be applicable in the
future.
Macedonians, according to the official data available from the National Bank, in the first
six months of 2020 made a turnover of 4.3 billion denars with payment cards in domestic
online stores, which is an increase of 113% compared to the first six months of 2019.
According to the official data, in June 2020 there were 1,223 virtual points of sale, i.e. eshops,
which is an increase of 20% compared to December 2019. These data as well as the
findings of the authors in their research confirm the basic hypothesis that the crisis caused
by Covid-19 had a positive impact on the development of e-commerce in our country.
countries in general have functioned so far. The pandemic left consequences in almost all
segments of social life, and the reduced turnover of companies was a motive for
digitalization of services. Many companies and institutions that in the past weren’t
providing services electronically began to use alternative ways to offer their products and
services online. The paper will present the authors' research on online shopping made
during the 2020 pandemic, and will provide an overview of the challenges facing ecommerce
development and will offer adequate conclusions that may be applicable in the
future.
Macedonians, according to the official data available from the National Bank, in the first
six months of 2020 made a turnover of 4.3 billion denars with payment cards in domestic
online stores, which is an increase of 113% compared to the first six months of 2019.
According to the official data, in June 2020 there were 1,223 virtual points of sale, i.e. eshops,
which is an increase of 20% compared to December 2019. These data as well as the
findings of the authors in their research confirm the basic hypothesis that the crisis caused
by Covid-19 had a positive impact on the development of e-commerce in our country.
Subjects
File(s)![Thumbnail Image]()
Loading...
Name
BELECON 2022 trud.pdf
Size
728.52 KB
Format
Adobe PDF
Checksum
(MD5):cf7794fb49bfe8802b75c83638bb18b2