Etičke dileme u novim medijima
Journal
Mediji i komunikacije
Date Issued
2016
Author(s)
Kaluđerović, Željko
Abstract
Advanced technologies have changed the ways of creating, broadcasting, marketing and storing different modalities of communication, they opened
up space for the emergence of “new media”, especially “social media”, which, due to
their interactive nature, are very effective form of two-way communication allowing the position of the “other side” or the audience to be heard.
The new media, especially the so-called “social media” are facing, as well as
traditional media, with a large number of ethical dilemmas: a platform for discussion and deleting the “bad comments”, respect for the privacy of members, the issue
of social needs and interests of members, the reality of social exclusion et al., and
the reason is the lack of clearly and precisely created regulatory mechanisms of
action that would be accepted and practiced by users of these media.
These are just part of the ethical dilemma faced by the new media, i.e. social
media, undertaken by the authors of this text.
up space for the emergence of “new media”, especially “social media”, which, due to
their interactive nature, are very effective form of two-way communication allowing the position of the “other side” or the audience to be heard.
The new media, especially the so-called “social media” are facing, as well as
traditional media, with a large number of ethical dilemmas: a platform for discussion and deleting the “bad comments”, respect for the privacy of members, the issue
of social needs and interests of members, the reality of social exclusion et al., and
the reason is the lack of clearly and precisely created regulatory mechanisms of
action that would be accepted and practiced by users of these media.
These are just part of the ethical dilemma faced by the new media, i.e. social
media, undertaken by the authors of this text.
Subjects
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