Comparative Data Analysis and Visualization of Sales Performance for Flutur Shop in Kosovo and North Macedonia
Date Issued
2023-07
Author(s)
Chiljafi, Majlinda
Bajrami, Merxhan
Abstract
This research paper presents a comprehensive data
analysis and visualization of Flutur Shop’s sales performance in
Kosovo and North Macedonia. Our objective is to understand
the underlying patterns and trends that can provide valuable
insights for strategic decision-making and future growth. We have
analyzed the data using various descriptive statistics, time series
analysis, product analysis, geographic analysis, salesperson analy sis, cancellation analysis, and discount analysis. Our methodology
includes data preprocessing, data wrangling, and the utilization
of modern data visualization techniques using Python libraries
such as pandas, matplotlib, seaborn, and Plotly.
By comparing the sales performance across both countries,
we have identified key differences and similarities in product
preferences, sales trends, and market dynamics. The results of
our analysis offer a better understanding of the customer base
and market potential in each country, enabling Flutur Shop
to optimize its operations, marketing strategies, and product
offerings. Furthermore, we discuss the limitations of our study
and propose directions for future research to enhance the scope
and depth of the analysis.
analysis and visualization of Flutur Shop’s sales performance in
Kosovo and North Macedonia. Our objective is to understand
the underlying patterns and trends that can provide valuable
insights for strategic decision-making and future growth. We have
analyzed the data using various descriptive statistics, time series
analysis, product analysis, geographic analysis, salesperson analy sis, cancellation analysis, and discount analysis. Our methodology
includes data preprocessing, data wrangling, and the utilization
of modern data visualization techniques using Python libraries
such as pandas, matplotlib, seaborn, and Plotly.
By comparing the sales performance across both countries,
we have identified key differences and similarities in product
preferences, sales trends, and market dynamics. The results of
our analysis offer a better understanding of the customer base
and market potential in each country, enabling Flutur Shop
to optimize its operations, marketing strategies, and product
offerings. Furthermore, we discuss the limitations of our study
and propose directions for future research to enhance the scope
and depth of the analysis.
Subjects
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