STUDENT’S PERCEPTIONS TOWARDS THE USE AND ACCEPTANCE OF CHATGPT IN HIGHER EDUCATION – EVIDENCE FROM NORTH MACEDONIA
Journal
Southeast European Review of Business and Economics - SERBE
Date Issued
2024-06
Author(s)
DOI
DOI 10.20544/SERBE.09.01.24
Abstract
Abstract
ChatGPT has gained popularity in higher education in recent years as a type
of artificial intelligence (AI) technology that can support a variety of
educational activities. Although the use of AI is widespread, there is a
limited understanding of students' experiences, perceptions and behavioral
intention to use ChatGPT. The main purpose of the research is to analyze
student’s perceptions and significance of determinants of young people’s
behavior towards the use of AI tools in education. The research is conducted
among students at the Faculty of Economics – Skopje using quantitative
research design. The research model is based on Unified Theory of
Acceptance and Use of Technology 2 (UTAUT2) model which provides a
framework for explaining and predicting technology use behavior. Original
UTAUT2 constructs included are: performance expectancy; effort
expectancy; social influence; facilitating conditions, hedonic motivation,
habit and behavioral intention toward using technology. As extensions to the
original model, two more constructs were added learning value and personal
innovativeness. The results of this preliminary research showed that
although students use ChatGPT with ease to enhance their leaning process,
1 Ss.Cyril and Methodius University, Faculty of economics – Skopje, bvd. Goce
Delcev 9V, Skopje, North Macedonia, marina@eccf.ukim.edu.mk
2 Ss.Cyril and Methodius University, Faculty of economics – Skopje, bvd. Goce
Delcev 9V, Skopje, North Macedonia, kalina@eccf.ukim.edu.mk
Southeast European Review of Business and Economics
10
they have concerns about trust, reliability and accuracy of the information
provided by ChatGPT, as well as ethical concerns. Utilizing ChatGPT
improves their learning experience but they express moderate believe
(hesitation) towards the reliability and accuracy of information provided by
AI as well as privacy and security. Future research is targeted to validate
the usage of UTAUT2 model as representation of real determinants that
influence behavioral intention to use ChatGPT among students in higher
education. This research represents pilot study in this field in the country.
Hence it could be used as good base for further research in this area. As
well it provides valuable insights for HEIs seeking to integrate AI tools
effectively, addressing student concerns, and optimizing its benefits and
challenges.
ChatGPT has gained popularity in higher education in recent years as a type
of artificial intelligence (AI) technology that can support a variety of
educational activities. Although the use of AI is widespread, there is a
limited understanding of students' experiences, perceptions and behavioral
intention to use ChatGPT. The main purpose of the research is to analyze
student’s perceptions and significance of determinants of young people’s
behavior towards the use of AI tools in education. The research is conducted
among students at the Faculty of Economics – Skopje using quantitative
research design. The research model is based on Unified Theory of
Acceptance and Use of Technology 2 (UTAUT2) model which provides a
framework for explaining and predicting technology use behavior. Original
UTAUT2 constructs included are: performance expectancy; effort
expectancy; social influence; facilitating conditions, hedonic motivation,
habit and behavioral intention toward using technology. As extensions to the
original model, two more constructs were added learning value and personal
innovativeness. The results of this preliminary research showed that
although students use ChatGPT with ease to enhance their leaning process,
1 Ss.Cyril and Methodius University, Faculty of economics – Skopje, bvd. Goce
Delcev 9V, Skopje, North Macedonia, marina@eccf.ukim.edu.mk
2 Ss.Cyril and Methodius University, Faculty of economics – Skopje, bvd. Goce
Delcev 9V, Skopje, North Macedonia, kalina@eccf.ukim.edu.mk
Southeast European Review of Business and Economics
10
they have concerns about trust, reliability and accuracy of the information
provided by ChatGPT, as well as ethical concerns. Utilizing ChatGPT
improves their learning experience but they express moderate believe
(hesitation) towards the reliability and accuracy of information provided by
AI as well as privacy and security. Future research is targeted to validate
the usage of UTAUT2 model as representation of real determinants that
influence behavioral intention to use ChatGPT among students in higher
education. This research represents pilot study in this field in the country.
Hence it could be used as good base for further research in this area. As
well it provides valuable insights for HEIs seeking to integrate AI tools
effectively, addressing student concerns, and optimizing its benefits and
challenges.
Subjects
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