ONLINE LEARNING ADOPTION DURING COVID19 PANDEMIC – THE EXPERIENCE OF THE UNDERGRADUATE STUDENTS IN NORTH MACEDONIA
Date Issued
2022-09
Author(s)
DOI
DOI 10.20544/EBSiDE.01.01.22.p26
Abstract
Abstract Since spring 2020 when pandemic suddenly threatened the world in
unexpected way, a dramatic shift in how people live, work, and learn/study is
evident. Global pandemic restriction strategies like stay-at-home orders, social
distancing and long periods of lockdowns have disrupted the traditional campus based model of education i.e. the traditional in-classroom teaching, and have
forced fast adoption of online learning systems as remote/distance learning. For
most counties/universities worldwide, online learning was one of the efforts to
minimize the spread of Covid-19 and convenient opportunity of continuing the
educational process in those circumstances. This was the case in the country as
well. In this sense, the goal of this paper is to analyze the adoption of online
learning among university students in the country. The basis for the research
model is the original Technology Acceptance Model (TAM). This fundamental
model examines the crucial predictors/factors of technology adoption including
the following constructs: perceived ease of use, perceived usefulness, attitude
towards using, behavioral intention and actual use. In order to get insights
regarding the online learning adoption among university students in the country,
a survey was conducted among more than 150 undergraduates during April and
May 2022, while online learning was still undergoing. The results of this study
capture valuable insights regarding the adoption of online learning and can be
used as solid base for higher education institutions in the country to shape their
online education offerings in order to remain competitive in a post-pandemic
future. This research provides relevant practical implications by elaborating that
the analyzed factors are critical towards online learning attitude in our country.
unexpected way, a dramatic shift in how people live, work, and learn/study is
evident. Global pandemic restriction strategies like stay-at-home orders, social
distancing and long periods of lockdowns have disrupted the traditional campus based model of education i.e. the traditional in-classroom teaching, and have
forced fast adoption of online learning systems as remote/distance learning. For
most counties/universities worldwide, online learning was one of the efforts to
minimize the spread of Covid-19 and convenient opportunity of continuing the
educational process in those circumstances. This was the case in the country as
well. In this sense, the goal of this paper is to analyze the adoption of online
learning among university students in the country. The basis for the research
model is the original Technology Acceptance Model (TAM). This fundamental
model examines the crucial predictors/factors of technology adoption including
the following constructs: perceived ease of use, perceived usefulness, attitude
towards using, behavioral intention and actual use. In order to get insights
regarding the online learning adoption among university students in the country,
a survey was conducted among more than 150 undergraduates during April and
May 2022, while online learning was still undergoing. The results of this study
capture valuable insights regarding the adoption of online learning and can be
used as solid base for higher education institutions in the country to shape their
online education offerings in order to remain competitive in a post-pandemic
future. This research provides relevant practical implications by elaborating that
the analyzed factors are critical towards online learning attitude in our country.
Subjects
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