BEHAVIORAL FACTORS INFLUENCING THE USE OF RURAL DEVELOPMENT SUPPORT
Date Issued
2016
Author(s)
Martinovska Stojcheska, Aleksandra
Abstract
Rural development (RD) policy is essential for sustainable development and continuous
improvement of the quality of life of rural people. Despite the relative importance of RD
policy, its implementation is lagging behind the direct payments support, partly because of
the farmers’ unengaged interest. The aim of this paper is to identify the key behavioral
factors that influence farmers’ intention to apply for RD support. The analytical framework
is based on the theory of planned behavior, where the individual intention to perform a
given behavior (apply for RD support) determines the performance and is shaped by the
individual attitudes, social support and the perceived behavioral control; and a structural
equation model. The survey took place in November-December 2014, in face-to-face
interviews covering 299 farm households in Macedonia. Farmers with more positive
attitude and perceived behavioral controls have stronger intention to use the RD support
available. The model explains two-thirds of the variance. This knowledge provides basis
for designing interventions to maximize farmers’ use of available rural development funds.
improvement of the quality of life of rural people. Despite the relative importance of RD
policy, its implementation is lagging behind the direct payments support, partly because of
the farmers’ unengaged interest. The aim of this paper is to identify the key behavioral
factors that influence farmers’ intention to apply for RD support. The analytical framework
is based on the theory of planned behavior, where the individual intention to perform a
given behavior (apply for RD support) determines the performance and is shaped by the
individual attitudes, social support and the perceived behavioral control; and a structural
equation model. The survey took place in November-December 2014, in face-to-face
interviews covering 299 farm households in Macedonia. Farmers with more positive
attitude and perceived behavioral controls have stronger intention to use the RD support
available. The model explains two-thirds of the variance. This knowledge provides basis
for designing interventions to maximize farmers’ use of available rural development funds.
Subjects
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