The use of Trademarks and IP Rights as Company Assets – An Overview of the State of play in the Republic of North Macedonia in Relation to Global Trends
Date Issued
2022-10
Author(s)
Abstract
The aim of this paper is to evaluate the importance of
trademarks and intellectual property (IP) rights as
company assets in general. The evaluation is performed
through the analysis of the legal framework in the
Republic of North Macedonia and assessment of the
interface between trademarks and IP rights in general as
intangible assets and company law within the country.
This paper firstly analyses trademarks as IP rights,
primarily through their essential functions. Afterwards,
the paper assesses trademark and IP rights in general
through the prism of the company law in the Republic of
North Macedonia. In particular, the paper analyses the
possibility of investing IP rights in companies as equity –
the legal framework and the methods for valuation of the
IP rights. The paper further explores methods for IP
commercialisation – licensing and franchising as the most
suitable and commonly used practices for trademark
promotion.
The final part of the paper will analyse some of the
world's most successful companies and how they create
value and successful brands using trademarks before
addressing the situation with domestic companies, how
much they invest in trademarks as a means of building a
successful brand, and how much IP rights as intangible
assets participate in the overall value of the companies in
the Republic of North Macedonia.
trademarks and intellectual property (IP) rights as
company assets in general. The evaluation is performed
through the analysis of the legal framework in the
Republic of North Macedonia and assessment of the
interface between trademarks and IP rights in general as
intangible assets and company law within the country.
This paper firstly analyses trademarks as IP rights,
primarily through their essential functions. Afterwards,
the paper assesses trademark and IP rights in general
through the prism of the company law in the Republic of
North Macedonia. In particular, the paper analyses the
possibility of investing IP rights in companies as equity –
the legal framework and the methods for valuation of the
IP rights. The paper further explores methods for IP
commercialisation – licensing and franchising as the most
suitable and commonly used practices for trademark
promotion.
The final part of the paper will analyse some of the
world's most successful companies and how they create
value and successful brands using trademarks before
addressing the situation with domestic companies, how
much they invest in trademarks as a means of building a
successful brand, and how much IP rights as intangible
assets participate in the overall value of the companies in
the Republic of North Macedonia.
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IPD_WTO_WIPO_Colloquium_Special_Edition_2020_WEB_26Oct2022_2.pdf
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