Assessing the Quality of Faculty Websites: A Case Study
Journal
Proceedings of the 12th International Conference on Applied Internet and Information Technologies (AIIT 2022)
Date Issued
2022-10-14
Author(s)
Hristoski, Ilija
Dimovski, Tome
Abstract
For online organizations, websites play the role of digital storefronts and showrooms in the
same way the physical storefronts and showrooms represent ‘mirror’ reflecting brick-andmortar companies. The website’s quality is an enormously important aspect since the website
is often the first impression an organization gives to its online visitors, who can potentially
become its customers. Wanting that first impression to be a good one is imperative not only
to businesses and organizations, but also to faculties, universities, and other highereducational and research-oriented institutions. The paper aims to present a case study of how
the students assessed the quality of their faculty website. Their perceptions about website
quality have been drawn from four dimensions: performance, design, usability, and content.
Based on an online survey containing questions addressing the most relevant aspects of these
four dimensions, the data acquired from a representative sample has been subject to a factor
analysis, which revealed significant insights into the most influential factors that underpin the
faculty website quality. These represent a solid basis for the faculty management team while
undertaking relevant measures to improve various faculty website quality aspects that can
lead to increasing the satisfaction of online visitors, positive word-of-mouth spread, as well
as improving faculty reputation and image in a long run.
same way the physical storefronts and showrooms represent ‘mirror’ reflecting brick-andmortar companies. The website’s quality is an enormously important aspect since the website
is often the first impression an organization gives to its online visitors, who can potentially
become its customers. Wanting that first impression to be a good one is imperative not only
to businesses and organizations, but also to faculties, universities, and other highereducational and research-oriented institutions. The paper aims to present a case study of how
the students assessed the quality of their faculty website. Their perceptions about website
quality have been drawn from four dimensions: performance, design, usability, and content.
Based on an online survey containing questions addressing the most relevant aspects of these
four dimensions, the data acquired from a representative sample has been subject to a factor
analysis, which revealed significant insights into the most influential factors that underpin the
faculty website quality. These represent a solid basis for the faculty management team while
undertaking relevant measures to improve various faculty website quality aspects that can
lead to increasing the satisfaction of online visitors, positive word-of-mouth spread, as well
as improving faculty reputation and image in a long run.
Subjects
File(s)![Thumbnail Image]()
Loading...
Name
Proceedings_AIIT_2022_pp_62-69.pdf
Size
12.09 MB
Format
Adobe PDF
Checksum
(MD5):d005e34e45decdf3cd410dd2a108a6ab