Wireless and Mobile Services
Date Issued
2003
Author(s)
Antovski, Ljupcho
Abstract
In Europe and Asia, transactions of mobile commerce and services are
reaching billions of dollars per year. The European mobile market is expected to
range between EUR 7,8 billion and EUR 27,4 billion in 2006, with a median forecast
of EUR 18,9 billion. Successful new market creation requires that a set of convergent
forces drive all players in the same relevant direction. Seven major forces have been
identified that need to be in place to stimulate the feedback loops. Many content providers currently base their services on SMS, rather than WAP.
reaching billions of dollars per year. The European mobile market is expected to
range between EUR 7,8 billion and EUR 27,4 billion in 2006, with a median forecast
of EUR 18,9 billion. Successful new market creation requires that a set of convergent
forces drive all players in the same relevant direction. Seven major forces have been
identified that need to be in place to stimulate the feedback loops. Many content providers currently base their services on SMS, rather than WAP.
Subjects
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