The Role of Message Credibility in Building Influencer Loyalty and Increasing Purchase Intentions

Date Issued

2025-12

Author(s)

DOI

10.47063/EBTSF.2025.0036

Subjects

Influencer marketing

Message credibility

Information quality

Argument strength

Influencer loyalty

Purchase intention

File(s)

Name

0036 THE ROLE OF MESSAGE CREDIBILITY IN BUILDING INFLUENCER LOYALTY AND.pdf

Size

234.29 KB

Format

Adobe PDF

Checksum

(MD5):9f3aacfde86be13dbe2a66d31bded95e