Trajkova, Zorica

Preferred name

Trajkova, Zorica

Official Name

Trajkova, Zorica

Main Affiliation

trajkova_zorica@yahoo.com

Now showing 1 - 10 of 18

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The Covid-19 Vaccination Narrative On Social Media
(Cambridge Scholars Publishing, 2022)
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Neshkovska, Silvana
In the ongoing Covid-19 crisis, online media outlets with their newsfeeds have played a crucial role in shaping the public’s opinion on many issues. The chapter at hand offers a critical discourse and pragmatic analysis of the vaccination-related comments posted in the comment sections of posts on newsfeeds dealing with the Covid-19 vaccination from a number of online media outlets published in North Macedonia. The purpose of the analysis is to explore Macedonian citizens’ stance towards the vaccination through analysis of the lexical, pragmatic and discursive devices they employ in building their argumentation, be it pro- or anti-vaccination. In addition, parallels are drawn between two periods, the beginning of the first and second halves of 2021, in order to draw conclusions as to how the rhetoric online changed in the country and whether it was in line with the situation in other countries worldwide.The results show differences in the rhetoric of commenters in the two periods. Namely, in the first half of 2021, people’s concern was not about the vaccines or the vaccine-related side effects, but the comments mostly reflected people’s deep-rooted mistrust in the authorities and their ability to provide them. In the second half of 2021, however, the comments revealed people’s concern with the nature of the vaccine and its imposition by the government so their comments were burdened with irony, threats, curses and even summons for action against the government-imposed restrictions. These results might not come as a surprise since similar reactions were present in many countries, especially in the last few months of the period studied when many protested against the imposed vaccination and the restrictive measures against the unvaccinated.
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Media Framing of the Macedonia name change issue, the use of fear-inducing language strategies
(Lodz Papers in Pragmatics, De Gruyter, 2021)
It is considered a huge socio-political step for a country to change its name, especially under pressure imposed by another country. In January 2019, Macedonia officially became the Republic of North Macedonia after a three-decade long dispute with its neighbouring country Greece. Macedonian citizens have long suffered the consequences of this dispute and have often expressed their dissatisfaction on the social media. However, the media played a crucial role in shaping their opinions regarding this situation. This paper attempts to present how pro- and anti-government oriented media sources framed the issue and influenced the citizens’ perceptions of it. More precisely, it conducts a critical discourse analysis of 30 online newspaper articles, written during three specific periods on a timeline from January 2018 to February 2019, before, during and after the name change. The analysis sets out to identify lexical, pragmatic and discursive devices acting as potential fear triggers through which threat frames are being constructed. The results showed that both pro- and anti- government media sources appeal mostly to people’s emotions by generating fear related to a hypothetical future – in the case of the former it instigated fear of what might happen with the future of the country provided the name was not changed, while in the case of the latter, if the name was changed.
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Coronavirus–inspired Metaphors in Political Discourse
(Thesis, Kolegji AAB, 2020-12)
Neshkovska, Silvana
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In the face of the great danger posed by the Covid-19 pandemic, political leaders worldwide, speaking from a position of authority, delivered carefully crafted televised speeches and press conferences, intended to inform the public about the pandemic, its implications and the preventive restrictions they were imposing. The main objective of this paper is to investigate how politicians used language, particularly metaphors, when talking about and interpreting the newly created situation with the Covid-19 pandemic. For the purposes of this study a corpus was compiled of coronavirus-related speeches delivered by several key world political figures – Boris Johnson, Donald Trump, Angela Merkel, and Emanuel Macron. The speeches were delivered on a timeline from March to May 2020, i.e. the period that saw the inception, the peak and the gradual withdrawal of the first ‘wave’ of the coronavirus in Europe and the United States. A contrastive analysis of the speeches was carried out in order to detect similarities and differences in the use of metaphors on the part of the politicians, at the three specific time points of the pandemic’s trajectory. The final aim was to ascertain whether any correlation existed between the use of metaphoric language and the outcome of the pandemic, i.e. how people reacted and whether they followed the politicians’ instructions and recommendations. The analysis showed that a range of different metaphors permeated the analysed political speeches; however, the war metaphor presenting the pandemic as a fight against a deadly and invisible enemy was the most persistent one. The usage of war metaphor was particularly frequent during the peak of the pandemic but the results suggests that it had no real bearing on the outcome of the pandemic, i.e. people’s response to politicians’ calls for caution and obedience to the preventative measures.
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Hate Speech On Social Media Over The Macedonia Naming Dispute
(Blaže Koneski Faculty of Philology, Ss. Cyril and Methodius University, Skopje., 2019)
Neshkovska, Silvana
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The paper offers a critical discourse and pragmatic analysis of a corpus of hateful Facebook comments of Macedonian citizens over the Macedonia naming dispute, collected immediately after the name change was officially endorsed in the Parliament. The analysis first attempts to unveil who the hateful political discourse in the given socio-political context is directed at, what roles the commenters assume, what speech acts the hateful posts are predominantly composed of (e.g. assertive, directives, expressives, commissives), as well as what kind of negative lexis and rhetorical tropes are employed by the commenters. The main aim of the research is to unveil the main features of hateful comments through detailed language analysis as they could be easily detected and extracted from social media. The results show that social media have influenced the traditional pattern of communication by introducing a more interactive and participative type of communication. Social media users employ them to direct verbal assaults not only at fellow citizens, but also at political figures, journalists, diplomats and other officials, assuming roles of analysts and judges who mostly use assertive and expressive speech acts, ingrained with a variety of negative lexis and rhetorical figures intended to reinforce their negative stance.
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Media Framing of the Political Conflict between Russia and the UK: A case study of Scripals’ poisoning
(Руски Центар при УКИМ, Ruski Centar pri UKIM, 2020)
Armaciviene, Liudmila
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Since 2014 the political conflict between the Russian government and the EU including the UK has been gradually unfolding. One of the highest degrees of this conflict has been reached on March 4 (2018), when the Skripal family was poisoned in the territory of the UK. This has provided legitimacy to the UK government to publicise the political conflict between the two states via the mainstream media, whereby the political war was discursively displayed in all detail. This study aims at analysing how this conflict is represented linguistically, especially via metaphor use and micro-discourse strategies. For that purpose, sixty media publications were collected, thirty from the British media sources (i.e. BBC News, The Guardian, The Daily Mail) and thirty from the Russian media outlets (i.e. Ria-Novosti, Itar-tass, Interfax) by following the selection criteria of topicality (i.e. keywords Skripal/s, Skripals’ poisoning) and the time line (between March 4, 2018 and October 10, 2018). Procedurally, the collected data was analysed by combining critical discourse approach with a bottom-up approach to analysing metaphor, i.e. the linguistic instances of metaphor use were deconstructed into conceptual patterns or frames (Lakoff, Chilton, 1995; Lakoff, Johnson, 1999) that emerge in discourse through specific source domains and made narratively coherent by them (Musolff, 2016). The findings have demonstrated that despite the fact that both sides evoke different conflict scenarios, their narrative structure is based on such binary oppositions as Evil vs. Good, Oppressor vs. Victim, Enemy vs. Hero etc. This research has also shown how the political conflict between two governments can discursively develop into the ideological conflict between two nations by thus standardising the language of violence and aggression.
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The Pragmatic Role of Metadiscourse Markers in Ra Abstracts
(Facultyof Education-Bitola, 2018-05)
Research article (RA) abstracts are informative in nature. They inform the reader about the aim of the writer’s specific scientific research and their main findings. Since they are restricted in length, they are supposed to be precise, economical and engaging. Metadiscourse markers help writers to comment on their text and lead the readers in the direction in which they want them to see and understand their arguments. More precisely, interpersonal metadiscourse markers are used by writers to modify their arguments so that they make them more acceptable for the readers, while textual metadiscourse markers guide the reader through the text and direct them to how they should read and understand the presented arguments. Therefore, this paper seeks to analyse the use of textual and interpersonal metadiscourse devices in RA abstracts written in English by both native English and native Macedonian scholars, experts in the area of linguistics and literature. For this purpose, 60 abstracts (30 abstracts written by Macedonian native speakers (15 in the area of linguistics, and 15 in the area of literature) and 30 abstracts written by English native speakers, (15 in linguistics and 15 in literature)) were randomly selected from various scientific journals of Applied Linguistics and Literature and analysed. The results show differences in the form of the abstract, as well as in the usage of metadiscourse markers employed in the abstracts written by the native and non-native speakers, and between the two disciplines. This study contributes to deepening the understanding of English academic discourse and enhancing the understanding of the differences in approach between Macedonian and English scholars when writing abstracts both in the area of linguistics and literature.
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Rhetorical Violence in Political Discourse and its Implications
(Faculty of Law - Kicevo, University “St. Kliment Ohridski” – Bitola, Center for Scientific Research at the Faculty of Law – Kicevo, 2020)
Neshkovska, Silvana
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Political discourse, in the name of democracy and freedom of speech, at times, obtains very harsh overtones, especially, when the stakes for politicians are high. The primary targets of politicians’ abusive language are their political opponents, but, sometimes, some vulnerable categories of people become the recipients of this vilifying language as well. Stemming from authority figures, hate speech seems to have the capacity to spread like wildfire, and to bruise societies deeply. The aim of the paper is to underscore that hate speech has become an integral part of political discourse nowadays, despite the legislative implemented and the general condemnation it receives. The paper presents a number of instances of rhetorical violence generated from contemporary high-profile politicians worldwide and their targets. In an attempt to raise awareness of its destructive power when springing in the domain politics, this research also looks into the implications that it usually incurs.
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Persuasive Strategies Employed in Political Discourse for Resolving the ‘To Get or not to Get Vaccinated’ Dilemma
(Teacher, Faculty of Education-Bitola, 2022-11)
Neshkovska, Silvana
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In 2020 the pandemic-stricken world saw a glimmer of hope as a number of vaccines against the Covid-19 virus were discovered. However, the vaccination was not welcomed enthusiastically by everyone, despite constant appeals of authorities worldwide that the vaccination was safe and efficient. The aim of the research, which has a qualitative paradigm, was to conduct a pragmatic analysis of a corpus of pro-vaccination speeches, made by prominent politicians, in the second half of 2021. The stress was put on inspecting politicians’ position towards the vaccination process in their respective countries; the provaccination arguments they used to make their statements more persuasive, and how they addressed the vaccinated and unvaccinated people in terms of what speech acts (Searle,1976), politeness maxims (Leech, 1983) and strategies (Brown and Levinson, 1987) they employed to reach out to them. The findings suggest that politicians’ persuasion efforts were in close correlation with the vaccination rate and that they rested on both the ‘loss’ and ‘gain’ frame; the varying of the speech acts with which the vaccinated and unvaccinated people were addressed; a strategic use of the positive, negative, bold on record and off record politeness strategies, as well as intermittent obeyance and disobeyance of politeness maxims.
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Manipulating Truth in Media Discourse
(Blaže Koneski Faculty of Philology, Skopje, 2019-06)
Тhis paper aims to investigate the language journalists use to present news from a certain perspective and thus create public opinion. More precisely, it offers a critical discourse analysis of Macedonian and American journalistic texts reporting on one and the same political event. The main goal is to compare and contrast the specific language tools (lexical-semantic, pragmatic and stylistic) employed in the journalistic texts with different political affiliation. The analysis reveals that there is interrelatedness between textual form and content. Journalists make a careful selection of persuasive strategies to frame the news and present it from certain, often ‘personal’, perspective. The intentionally and cautiously chosen lexical units, pragmatic markers and rhetorical tropes help journalists manipulate the news and present it in such a way that it supports a specific political cause. In this way, they tend to influence the opinions of the people and indirectly impact the political and social situation in the country.
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Putting Theory in Practice: The Role оf Metadiscourse in Attaining Persuasion in Advertising Slogans
(Language, Literature, Theory - Издавачки Центар, Филозофски факултет Ниш, 2019)
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Pucakovska, Mariche
This paper applies the theory of metadiscourse as a framework for understanding communication as social engagement (Hyland, 2005c) to a practical study of the use of engagement markers as metadiscourse markers and their contribution to attaining persuasion in advertising slogans as a genre. Metadiscourse markers are employed by speakers or writers in order to guide listeners’ or readers’ perception of their message and persuade them to share and accept their opinions. Their usage contributes to the creation of the three rhetorical modes of persuasion: ethos, logos and pathos (Aristotle) and the achievement of logical, credible and affective appeal (Hyland, 1998, 2005c). So, the paper focuses on analysis of the form, use and pragmatic function of engagement markers as interpersonal metadiscourse markers in 40 advertising slogans from English advertisements and 40 from Macedonian advertisements with the aim to investigate their contribution to the persuasive effect in this specific genre. The analysis (both quantative and qualitative) confirmed the theory that the main pragmatic function of engaging metadiscourse in print advertisements is to persuade clients to buy specific things or services. In both corpora copywriters used engagement markers to establish a close relationship with their potential customers by involving them in the discourse and trying to persuade them to act. Although carried out on a limited corpus, the results of the analysis raise the awareness of the use of metadiscourse in advertising and its persuasive effect on the audience.

Trajkova, Zorica

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