Ristevska jovanovska, Snezhana

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Full Name

Main Affiliation

Faculty of Economics

snezanarj@eccf.ukim.edu.mk

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Subject: influencer marketing, social media, involvement, trust, purchase intention

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	Preview	Title	Author(s)	Issue Date	Type
1		THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT	Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana	21-Sep-2022	Article