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Browsing by Author Bogoevska-gavrilova, Irena


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PreviewTitleAuthor(s)Issue DateType
Brand Value Co-Creation in Social Media ContextBogoevska-gavrilova, Irena ; Brzovska, Ezheni 2022Proceedings
Decoding Source Credibility: How it Influences Trust in Informative Brand-Related Content and Customer Purchase IntentionsBogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita Dec-2024Proceeding article
DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWINGBogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana Oct-2022Article
DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 13-Nov-2021Article
THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENTBogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana 21-Sep-2022Article
Experience Economy in Cultural Institutions: Arousal to Customer LoyaltyRistevska jovanovska, Snezhana ; Brzovska, Ezheni ; Bogoevska-gavrilova, Irena Dec-2024Proceeding article
EXPLORING THE LINK BETWEEN BRAND AWARENESS AND CONSUMER INVOLVEMENT IN SOCIAL MEDIA INFLUENCER FOLLOWINGBogoevska-gavrilova, Irena 2023Article
HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESSBogoevska-gavrilova, Irena 2021Article
The Impact of Attitudes Toward Green Advertising on Brand Image and Consumer Purchase IntentionsRistevska jovanovska, Snezhana ; Serafimovska, Ivona; Bogoevska-gavrilova, Irena Dec-2024Proceeding article
IMPACT OF INSTAGRAM INFLUENCERS' CONTENT ON CONSUMER PURCHASE INTENTIONBogoevska-gavrilova, Irena 2024Article
INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAMRistevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena 2-Dec-2021Article
MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCHCvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena 11-Nov-2022Proceeding article
Mapping the Structure of Customer Engagement: Fifteen Years of ResearchCvetkoska, Violeta ; Palamidovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena Nov-2022Article
Memorable experiences: Building loyal visitors to cultural institutionsBrzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 2023Proceeding article
MEMORABLE EXPERIENCES: BUILDING LOYAL VISITORS TO CULTURAL INSTITUTIONSBrzovska, Ezeni ; Ristevska jovanovska, Snezana ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena Nov-2023Proceedings
“The new normal in the post-Covid period in two areas: the audit profession and the experience economy”Trpeska, Marina ; Bozhinovska Lazarevska, Zorica ; Atanasovski, Atanasko ; Dionisijev, Ivan ; Malchev, Bojan ; Tocev, Todor ; Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska, Nikolina ; Bogoevska-gavrilova, Irena May-2024Monograph
PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEYLevkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija2022Journal Article
THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONSBogoevska-gavrilova, Irena 2022Article
The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social MediaCiunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 31-May-2022Article
Service quality in mobile bankingPalamidovska-Sterjadovska, Nikolina ; Rasul, Tareq; Marc Lim, Weng; Ciunova-Shuleska, Anita ; Ladeira, Wagner Junior; De Oliveira Santini, Fernando; Bogoevska-Gavrilova, Irena Nov-2024Article
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