The Mass Media in Disseminating the European (Sub)culture through Eurojargon

Abstract

The purpose of this paper is to discard conventional views according to which subculture is generally connected with a certain lower level of culture. Contrary to general belief, subculture is associated with every group of people who separate themselves as a distinct group in society by the manner of behaviour and beliefs they share, but also by the manner in which they express themselves. The media representatives in the European Union form a distinct group that shares common interests, whereas their everyday communication is characterised by the use of a specific jargon, popularly referred to as Eurojargon. It is a type of supranational vocabulary considered to be a distinguishing feature of a unique multicultural and multilingual environment - such as the European Union. This specialised vocabulary is created on a supranational level with the purpose of surpassing the national borders of the member states and the reflecting the European identity, their common values and a unique socio-political system. The mass media largely contribute to dissemination of this vocabulary in the Republic of Macedonia as well, and thereby contribute to dissemination of the European culture as a new type of subculture that is unfamiliar to us.