Mesto i uloga javnosti u procesu medijskog izveštavanja o evropeizaciji i potreba njenog medijskog opismenjavanja

Abstract

In the process of education, upbringing and socialization, in terms of moral matrix and ethical roadmap, the media today also play a major role, beside the family and the school. Because of that we have to learn how to use the media and how to interpret their messages. In this sense, in a world of ubiquitous and influential images, sounds and texts, media education as a sub-discipline of media pedagogy, aims to impart knowledge and skills for usage and interpretation of these media and media messages in everyday life, i.e. so media literacy can be developed. In Macedonia, it is too obvious that the media literacy of the public, especially of the young people, is more than necessary, especially if we take into account the results from our research “Europe – here and there: Analysis of discourse in the media about Europeanization of the Western Balkans “, where from 170 articles and 1 comment, the emphasis in all analyzed media is on foreign actors, while the public in Macedonia, by itself (sublimation of NGO’s and civil society organizations, public figures, citizens, as well as media) with its position and statement is present in 13 items, i.e. with poor coverage of 8% as subject, while as object it is represented in even poor coverage. Justification of the necessity of media education of the public comes from the key issue in terms of public participation in the process of media coverage about Europeanization: is it only about selective transmission of information or just about indifference of public to get involve in this process?