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Bogoevska-gavrilova, Irena

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Bogoevska-gavrilova, Irena
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PreviewTitleAuthor(s)Issue DateType
1DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWINGBogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana Oct-2022Article
2DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 13-Nov-2021Article
3THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENTBogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana 21-Sep-2022Article
4HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESSBogoevska-gavrilova, Irena 2021Article
5INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAMRistevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena 2-Dec-2021Article
6MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCHCvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena 11-Nov-2022Proceeding article
7PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEYLevkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija2022Journal Article
8THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONSBogoevska-gavrilova, Irena 2022Article
9The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social MediaCiunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 31-May-2022Article
10SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETINGBogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita 21-Oct-2022Journal Article
11Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric ResearchCiunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena Oct-2022Proceeding article