Bogoevska-gavrilova, Irena
Full Name
Bogoevska-gavrilova, Irena
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Subject
- 1 Bibliography, customer engagement, tourism, hospitality
- 1 bibliometric analysis, customer engagement, keyword co-occurrence analysis, mapping
- 1 Engagement, Like, Brand-related messages, Incentives, Social media, Intentions
- 1 like, share, comment, lifestyle brand-related content, social capital
- 1 social media, like, comment, share, life style content, social capital, intentions
Type
Fulltext
Results 1-7 of 7 (Search time: 0.02 seconds).
Preview | Title | Author(s) | Issue Date | Type | |
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1 | DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 13-Nov-2021 | Article | |
2 | MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH | Cvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | 11-Nov-2022 | Proceeding article | |
3 | Memorable experiences: Building loyal visitors to cultural institutions | Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 2023 | Proceeding article | |
4 | The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 31-May-2022 | Article | |
5 | Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Oct-2022 | Proceeding article | |
6 | To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
7 | What drives liking different brand-related social media content? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 7-Apr-2022 | Article |