Bogoevska-gavrilova, Irena
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Bogoevska-gavrilova, Irena
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Results 1-3 of 3 (Search time: 0.005 seconds).
| Preview | Title | Author(s) | Issue Date | Type | |
|---|---|---|---|---|---|
| 1 | DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | Oct-2022 | Article | |
| 2 | THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article | |
| 3 | INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM | Ristevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena | 2-Dec-2021 | Article |