Ciunova-shuleska, Anita
Full Name
Ciunova-shuleska, Anita
Main Affiliation
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Subject
- 1 adaptive capability, brand promotional capability, e-marketing capability, brand orientation, customer performance, financial performance
- 1 brand consistency, brand orientation, customer retention orientation, fast-growing African economy, marketing strategy, Nigeria, SMEs brand performance, variance-based structural equation modelling (PLS-SEM).
- 1 brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs
- 1 Consumer decision-making styles, Consumer Style Inventory, Consumer segmentation, Gender differences, The Republic of Macedonia
- 1 Consumer decision-making styles; CSI instrument; crosscultural differences; southeast European countries
- 1 demographic factors, impulse buying, situational factors, socioeconomic factors
- 1 graphical authentication, graphical passwords, user evaluation
- 1 Keywords Mobile phone, Perceived value, Entertainment, Service industry, Novelty seeking, M-banking,Reuse, New technologies, Ubiquity, Usage intentions
- 1 Mobile banking, Perceived value, Continuous usage intentions, Central cues, Peripheral cues, Elaboration likelihood model
- 1 mobile phones, attitudinal factors, customer segment
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Date issued
Results 1-14 of 14 (Search time: 0.019 seconds).
| Preview | Title | Author(s) | Issue Date | Type | |
|---|---|---|---|---|---|
| 1 | Complementary Impact of Capabilities and Brand Orientation on SMBs Performance | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian | 21-Dec-2016 | Journal Article | |
| 2 | Decision-making Styles of Young-adult Consumers in the Republic of Macedonia | Anić I.D.,; Ciunova shuleska, Anita ; E. Rajh | 9-Nov-2010 | Journal Article | |
| 3 | Differences in consumer decision-making styles among selected South-east European countries | Anić, I-D,; Ciunova shuleska, Anita ; Piri Rajh, S,; Edo Rajh,; Bevanda A. | 6-Jul-2016 | Journal Article | |
| 4 | Enriching m-banking perceived value to achieve reuse intention | Prodanova, Jana; Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina | 2-Sep-2019 | Journal Article | |
| 5 | The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial performance in SMEs: Empirical Evidence from a Balkan Country | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian; Omotoso, J | 21-Jan-2017 | Journal Article | |
| 6 | The Impact of Situational, Demographic and Socio-Economic Factors on Impulse Buying in the Republic of Macedonia | Ciunova shuleska, Anita | 8-Oct-2012 | Journal Article | |
| 7 | An integrated model of customer loyalty in the Macedonian mobile service market | Palamidovska sterjadovska, Nikolina ; Ciunova shuleska, Anita | 15-Jun-2017 | Journal Article | |
| 8 | Modelling the Brand Performance of SMEs in a fast growing African economy: The complementary role of brand orientation and customer retention orientation | Osakwe, C.N; Ciunova shuleska, Anita ; Omotoso, J.; Chovancova, M. | 25-Dec-2015 | Journal Article | |
| 9 | Perceived Position of the National TV Broadcasters in the Republic of Macedonia | Ciunova-shuleska, Anita | 2007 | Journal Article | |
| 10 | To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
| 11 | Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Jakimova, T.; Trenovski, Borche | 2024 | Journal Article | |
| 12 | What drives m-banking clients to continue using m-banking services? | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Prodanova, J. | 2022 | Journal Article | |
| 13 | Why That Picture? Discovering Password Properties in Recognition-based Graphical Authentication. | Mihajlov, Martin ; Jerman-Blazic, B; Ciunova shuleska, Anita | 5-Aug-2016 | Journal Article | |
| 14 | Young People’s Attitudes toward Mobile Phones in the Republic of Macedonia | Ciunova shuleska, Anita ; Grishin M.; Palamidovska sterjadovska, Nikolina | 9-Nov-2012 | Journal Article |