Ciunova-shuleska, Anita
Full Name
Ciunova-shuleska, Anita
Main Affiliation
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Subject
- 1 adaptive capability, brand promotional capability, e-marketing capability, brand orientation, customer performance, financial performance
- 1 attitudes, credit cards, cognitive, affective, behavioral
- 1 attitudes, money, debt, gender
- 1 brand consistency, brand orientation, customer retention orientation, fast-growing African economy, marketing strategy, Nigeria, SMEs brand performance, variance-based structural equation modelling (PLS-SEM).
- 1 brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs
- 1 consumer attitudes, gender differences, online shopping experience.
- 1 Consumer decision-making styles, Consumer Style Inventory, Consumer segmentation, Gender differences, The Republic of Macedonia
- 1 Consumer decision-making styles; CSI instrument; crosscultural differences; southeast European countries
- 1 demographic factors, impulse buying, situational factors, socioeconomic factors
- 1 graphical authentication, graphical passwords, user evaluation
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