Browsing "Faculty of Economics" by Subject digital transformation, technological change, COVID-19, communication strategies, business models, process innovation.
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| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| Strategic Perspectives of the Digital Marketing Transformation as An Enabler of Technological Change in Organizations During the COVID-19 Pandemic | Jovevski, Dimitar ; Kamenjarska, Tanja; Naumovska, Ljupka | 29-Dec-2020 | Book chapter |