DIGITAL TRANSFORMATION AND HR:CHALLENGES AND OPPORTUNITIES FOR COMPANIES IN NORTH MACEDONIA,

Abstract

Digital transformation (DT) is a process of integrating digital technology into all aspects of business, fundamentally changing how businesses operate and deliver value to customers. For successful DT, the human factor is more important than the technology itself. Therefore, this research* aims to explore the perception of human resources regarding the impact of DT in companies, specifically investigating their adaptation to ICT and the role of stakeholders in the digital transformation process.

The authors conducted an online survey of 1000 employees in North Macedonia. The research focuses on what role employees play in addressing the impacts of DT. The statistical data from the questionnaire shows that the new technology will enable the employees to be more productive at their work and will help jobs to become less boring, repetitive, stressful, or mentally demanding. These results are crucial for decision-makers who must take responsibility for guiding employees through the process of DT.