Comparative Analysis of E-Commerce in Developing And Developed Countries, Case Study: Macedonia, Serbia And Germany
Date Issued
2017-09
Author(s)
Eftimova, Ema
Janeska-Sarkanjac, Smilka
Abstract
There is a big gap between developed countries and developing ones
in utilizing e-commerce. In this paper, we examine the growth barriers of ecommerce in developing countries in comparison to the e-commerce situation
in developed ones, by conducting a comparative analysis of e-commerce in
Macedonia and Serbia opposed to Germany, as a developed country. We review
the basic features of the economies and e-business practices found in Macedonia, Serbia, and Germany; assess the most important legislation on e-commerce
in the three countries; consider rules, regulations and working conditions for eretailers; conditions for working with banks; payment types and payment processors; domain legislation and hosting solution; e-commerce software solutions; marketing activities and delivery services with post-sale customer care.
What can be concluded from this analysis is that developing countries must follow the positive example set by the developed European countries. Furthermore, first measures must be contingent to the country’s environment and culture. We list several recommendations that Macedonia, Serbia, and other developing countries should follow in order to develop their e-commerce sector, regarding public awareness about the advantages that e-commerce and digital
economy in general bring, about the legislation and support services that ecommerce needs in its service delivery.
in utilizing e-commerce. In this paper, we examine the growth barriers of ecommerce in developing countries in comparison to the e-commerce situation
in developed ones, by conducting a comparative analysis of e-commerce in
Macedonia and Serbia opposed to Germany, as a developed country. We review
the basic features of the economies and e-business practices found in Macedonia, Serbia, and Germany; assess the most important legislation on e-commerce
in the three countries; consider rules, regulations and working conditions for eretailers; conditions for working with banks; payment types and payment processors; domain legislation and hosting solution; e-commerce software solutions; marketing activities and delivery services with post-sale customer care.
What can be concluded from this analysis is that developing countries must follow the positive example set by the developed European countries. Furthermore, first measures must be contingent to the country’s environment and culture. We list several recommendations that Macedonia, Serbia, and other developing countries should follow in order to develop their e-commerce sector, regarding public awareness about the advantages that e-commerce and digital
economy in general bring, about the legislation and support services that ecommerce needs in its service delivery.
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