OLD model of NEW social and cultural REALITY

Abstract

This paper presents the project design process where local authorities should anticipate the key aspects of socially significant needs in the process of planning considerations. The success of implementation of sustainable architectural project depends on development of social process that meet the needs of community current members, but also to support the future generation development. The key assumption presented in this paper is architectural research project as a tool to argue between aprioristic doctrines of ecological sustainability versus social sustainability. Therefore the key hypothesis is that hybrid architectural concept with multiple meanings shall produce social cohesion by attracting diverse group of users. Key words: Social sustainability, multiplicity, hybrid.