Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/1198
Title: Ethical dilemmas in social media
Other Titles: Etičke dileme u socijalnim medijima
Authors: Donev, Dejan 
Keywords: Ethical dilemmas, social media, new media, trust, transparency, respect
Issue Date: 2011
Publisher: Filozofski fakultet, Novi Sad
Source: Donev D. Ethical dilemmas in social media. In: Media discourse of poverty and social exclusion. Filozofski fakultet. Novi Sad, 2011: 217-228
Conference: „Media, Poverty and Social Exclusion“, Нови Сад, Србија, 7 мај 2011, Отсек за медиумски студии при Филозофскиот факултет на Универзитетот во Нови Сад
Abstract: Advanced technologies had changed the way on which communication is creating, transferring, disposing and keeping safe, and also opened the space for a phenomenon called “new media”. In the era of new media, the “social media” took a significant and special place, which with their own interactive character, are the most efficient form for reversible communication allowing the public’s opinion to be heard .On this way, social media becomes corporative, and the use of interactive nets as a form of social media marketing, is a new brand and top theme. Therefore, the companies that rely on such marketing and PR move, believe that the same would bring them a good image (style) and would allow them to spread their brand and production portfolio to increasing number of users. But, as traditional, so does social media confronts with ethical dilemmas. Placing a profile of some social medium for one company, more than anything else represents relationship with their users, a relationship undoubtedly based on “trust”. But does, beside simultaneously declared intention in their communication with the users, the relationship is also based on the key ethical principles: truthfulness, frankness, transparency, respect and responsibility? At the same time, what happens with the platforms for discussion and the erasing of “bad comments”, then the respectability on the privacy for the members, the question of social needs and interests of the members, the reality of social excluding… This is just a part of the ethical dilemmas with whom the social media confronts with, and the ones that the author explores in the text.
URI: http://hdl.handle.net/20.500.12188/1198
ISBN: 978-86-6065-081-0
Appears in Collections:Faculty of Philosophy, Collection 05: Conference papers / Трудови од научни конференции

Files in This Item:
File Description SizeFormat 
Social media.pdf630.38 kBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s)

47
checked on Feb 23, 2021

Download(s)

25
checked on Feb 23, 2021

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.