2. Repository of UKIM

Repository of UKIM


Ciunova-shuleska, Anita

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Ciunova-shuleska, Anita
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Publications

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Subject:  brand consistency, brand orientation, customer retention orientation, fast-growing African economy, marketing strategy, Nigeria, SMEs brand performance, variance-based structural equation modelling (PLS-SEM).

Results 1-1 of 1 (Search time: 0.002 seconds).

PreviewTitleAuthor(s)Issue DateType
1Modelling the Brand Performance of SMEs in a fast growing African economy: The complementary role of brand orientation and customer retention orientationOsakwe, C.N; Ciunova shuleska, Anita ; Omotoso, J.; Chovancova, M.25-Dec-2015Journal Article