Ciunova-shuleska, Anita
Full Name
Ciunova-shuleska, Anita
Main Affiliation
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Subject
- 1 Brand orientation, Brand-building behavior, Brand identity, SMEs
- 1 influencer marketing, social media, credibility, purchase intention
- 1 Mobile banking, Perceived value, Continuous usage intentions, Central cues, Peripheral cues, Elaboration likelihood model
- 1 North Macedonia, Balkans, migration aspirations, emigration-decision conflict, brain drain
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Results 1-6 of 6 (Search time: 0.005 seconds).
Preview | Title | Author(s) | Issue Date | Type | |
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1 | Brand orientation, brand-building behavior, and brand identity in SMEs: An empirical evaluation | Osakwe, C.; Palamidovska-sterjadovska, Nikolina ; Mihajlov, Martin ; Ciunova-shuleska, Anita | 2020 | Journal Article | |
2 | Reflections on emigration aspirations from young, educated people in small Balkan countries: A qualitative analysis of reasons to leave or stay in North Macedonia | Parker, K. A.; Hester, E. B.; Geegan, S. A.; Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Ivanov, B. | Jun-2022 | Journal Article | |
3 | SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 21-Oct-2022 | Journal Article | |
4 | To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
5 | Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Jakimova, T.; Trenovski, Borche | 2024 | Journal Article | |
6 | What drives m-banking clients to continue using m-banking services? | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Prodanova, J. | 2022 | Journal Article |