2. Repository of UKIM
  3. Research Outputs

Repository of UKIM


Browsing by Author Bogoevska-gavrilova, Irena


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 5 to 18 of 18 < previous 
PreviewTitleAuthor(s)Issue DateType
HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESSBogoevska-gavrilova, Irena 2021Article
INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAMRistevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena 2-Dec-2021Article
MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCHCvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena 11-Nov-2022Proceeding article
Memorable experiences: Building loyal visitors to cultural institutionsBrzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 2023Proceeding article
MEMORABLE EXPERIENCES: BUILDING LOYAL VISITORS TO CULTURAL INSTITUTIONSBrzovska, Ezeni ; Ristevska jovanovska, Snezana ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena Nov-2023Proceedings
“The new normal in the post-Covid period in two areas: the audit profession and the experience economy”Trpeska, Marina ; Bozhinovska Lazarevska, Zorica ; Atanasovski, Atanasko ; Dionisijev, Ivan ; Malchev, Bojan; Tocev, Todor ; Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska, Nikolina ; Bogoevska-gavrilova, Irena May-2024Monograph
PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEYLevkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija2022Journal Article
THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONSBogoevska-gavrilova, Irena 2022Article
The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social MediaCiunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 31-May-2022Article
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETINGBogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita 1-Jun-2022Proceedings
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETINGBogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita 21-Oct-2022Journal Article
Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric ResearchCiunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena Oct-2022Proceeding article
To comment or not? The role of brand-related content type on social mediaCiunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin 2024Journal Article
What drives liking different brand-related social media content?Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena 7-Apr-2022Article
Showing results 5 to 18 of 18 < previous